Product PR
Client
Huskee
Timeline
4 Months
Services
Publicity, Copywriting, Press Release, Campaigns, Product PR, Media Relations, Reporting
Website
Products with Purpose
Upshot
Huskee is a globally recognised brand designing functional and beautiful products that utilise waste and recycled materials to accelerate a transition to a waste-free world. The team were looking to launch new products and boost product PR in their current range. Huskee were also in the pilot stages of rolling out Australia’s first turnkey reusable cup systems for cafes - a free program for consumers where patrons can ‘Borrow’ one of Huskee’s innovative reusable cups from participating businesses while purchasing a coffee or drink.
Goal
Over a four month retainer, The PR Pantry collaborated with Huskee to roll out a series of new product launches - developing tailored PR strategies, crafting engaging media materials, and securing meaningful coverage to elevate the brand’s presence across key consumer and industry channels.
Outcome
The outcome saw Huskee featured in a number of top-tier publications, including the AFR, Good Weekend, Yahoo Finance, Taste.com.au and multiple trade and business publications with a reach of more than 50 + million.
