I'm here to help you *finally* achieve your dream of seeing your biz in news headlines.

Why hello, friend. It's lovely to meet you.

I've been in the PR industry for more than a decade, working both in Australia and overseas for some pretty epic brands including: The Australian Open, Wicked the Musical, Michael Bubl√©, Grease the Musical, Katy Perry, White Night Melbourne, Bon Jovi, Eminem, BioPak and PRS for Music and more. 

In 2018, I founded The PR Pantry (formerly known as FIG PR) working with a range of wonderful small to medium sized businesses on PR strategy and management.

It was just before my first bebe that I was bitten by the mentoring bug. By chance, I had a client who was rolling out a new product range at the exact time that I would be head first in the newborn bubble.

Eager to still help, I suggested teaching my client my step-by-step process to landing a media story. We had a few 1:1 sessions and in a matter of weeks she secured an exclusive in her all-time favourite publication. I was ecstatic. Mentoring filled my cup, and a new path was set. 

Now, I help entrepreneurs, start-ups and small businesses see the endless opportunities of being their own publicist. If you want to learn PR in a fun, nurturing environment that will get you results, I am the publicist nut for you. Let me help take the scariness out of PR and get you seen and heard. 

Hi, I'm Emma - publicist, Mum and founder of The PR Pantry.

I live on the beautiful Mornington Peninsula (aka the ninch) in Australia with my 2 tiny humans.

I am obsessed with brunch and love a good dad joke.

Perhaps you've been spinning the wheel with all the different marketing 'things' and feel like you're getting no-where. Or maybe you're an expert in your industry, but struggling to share you voice and impart knowledge that you know would benefit your ideal client. Whatever your business goal or aspiration is, PR is the untapped resource that could be a huge game-changer for your business. And with 70% of consumers preferring to get to know a company via articles rather than ads, there is no better time to start. 

Don't worry, I hear you!

Do you have an awesome brand but no-one knows who the heck you are?

But still unsure where to begin? Don't stress...

I'm here to show you that anyone can do their own PR and build genuine relationships with the media.  

PR isn't rocket science. You don't need to spend thousands of dollars each month on agency fees to get featured in the media. What you do need is knowledge and a thoughtful strategy that nurtures your relationships with our media friends.

Let me help remove the overwhelm and scariness of PR, and show you how publicity can help you reach new audiences, boost credibility, enhance SEO rankings and get the right people talking about your business and brand. 

You are unique
You are big enough
You do have a story to tell


Trust - PR is a process that requires trust. I understand the investment people place and value transparency with how I work.  

Joy - DIY PR can actually be fun. I relish bringing a little joy into every session and touchpoint of my business. 

Collaboration - Collaboration and building genuine relationships is at the heart of The PR Pantry and all that I do. 

Inspire - My goal to inspire, motivate and empower businesses to see the opportunities and possibilities of PR.

One thing that people often say to me is how much I care about their business. And the truth is, when you work with me, I see myself as an extension of your team. I genuinely care that you do well (and will yell and celebrate your wins from the rooftop.)

My values underpin my business and I live by these everyday. 

My passion is fuelled by hard work & a genuine care for my clients.

It's not just securing news headlines that excites me... 

my business values

tell me more!

It's time to back yourself and to unlock the potential of PR. 

Ready to make some PR magic?