PR Retainer
Client
BioPak
Timeline
Ongoing retainer
Services
Publicity, Copywriting, Press Release, Campaigns, Events, Media Relations, Reporting
Website
PR Retainer
Upshot
BioPak is a certified B Corp and global leader in the sustainable packaging market, known for pioneering solutions that put the planet first. Despite strong credentials and a clear purpose, the team identified gaps in brand awareness and recognised the need to elevate thought leadership and advocacy across key markets. More than 5 years on, BioPak continues to lead the way in sustainable packaging solutions, with The PR Pantry proudly acting as their communications partner across Australia.
Goal
Working closely with the BioPak team, The PR Pantry has helped amplify the brand's voice through strategic PR campaigns, media relations, and thought leadership; driven by compelling storytelling that champions purpose, impact and innovation. From launching innovative product ranges and spotlighting key partnerships to driving conversations around the circular economy, The PR Pantry has been working behind-the-scenes to shape BioPak’s public narrative in the media.
Outcome
The PR Pantry has generated more thousands of media items for BioPak, with the company having the majority share of voice in the sustainable packaging market. Notable mentions include multiple features in Forbes, AFR, The Age, Channel 7, Channel 9, ABC and more. 2024-2025 saw The PR Pantry secure 300 + media items.
