We'll kick things off with a beefy questionnaire and a 1 hour Zoom strategy session that will help me understand the ins and outs of your business.
I'll hustle away to deliver a very clever, tailored media strategy that will be supported by a range of media resources to ensure you are equipped and armed with all the support for pitching to our media friends.
Over two exciting months, you will actively start engaging and pitching to the media. And me? I'll be right beside you holding your hand. We will have fortnightly accountability catch-ups, and I'll be available via email to answer any questions.
Following the 8 weeks, we will have a 90 minute evaluation session via Zoom to further explore your progress and where we can optimise your results.
This signature 12 week program is the ultimate kick-starter to get you doing your own PR. Let me create a tailored strategy that will allow you to confidently go out into the world and pitch to the media. This includes 8 weeks of support as you actively DO the pitching (yep, this is all about accountability, doing and getting results.)
Two tailored media pitches ready for you to send.
Resources and templates to help you learn how to write your own media pitch and build relationships with the media.
This is 12 weeks of support and includes 3 X 90-minute Zoom sessions and 4 X 30-minute accountability Zoom chats.
Comprehensive media strategy that identifies your goals and objectives, ideal customer segments, key messages and a media bio.
A tailored media list with 20 selected media outlets suited to your business, this includes 1 -2 considered hooks and angles for each publication.
From working with Emma I got features in the West Australian, Body and Soul, Professional Beauty to just name a few. Everyone in small or big business will gain so much from working with Emma's talent and expertise.
Emma not only knew PR, pitching, and media, but she got 'us', our vision, and what we were striving for. Her passion and authenticity made our time with her an engaging and enjoyable one.
Once I knew the strategies and tips of how to pitch to media outlets, I was surprised how many of my articles got published, including Herald Sun, Body + Soul, Kidspot and MORE.
The whole BioPak marketing team benefited immensely from Emma's training which is wonderfully strategic and practical. Emma has helped us refine our strategy, craft better pitches, identify and target publications, within a robust framework of tools and processes that have embedded PR into the core of what we do.